Press Releases

January 10, 2005

MyMoneyPlus Forms Strategic Alliance with Center Bank

-- Program to Use New Technology to Provide Financial Services to the Unbanked Population --

Los Angeles, CA, January 10, 2005 / - MyMoneyPlus Card Corporation, an ATM/debit card technology company, today announced a strategic alliance with Center Bank, a community bank focused on the Korean-American consumer and commercial market and a wholly owned subsidiary of Center Financial Corporation (NASDAQ:CLFC).  The alliance is designed to provide banking and ATM / debit card services to the large population of unbanked consumers.

According to Jon Park, MyMoneyPlus’s chief executive officer, over twenty-five million wage earners in the U.S. do not have bank accounts. “A variety of reasons contribute to people shying away from banks. Among them are past experiences in their own countries, mistrust, lack of credit worthiness, or little knowledge of how banking systems work,” added Park.

Under the alliance, it will be easier for consumers with no prior banking experience to have an account – either a traditional account with Center Bank, a “virtual” bank account with MyMoneyPlus or both.  The MyMoneyPlus cards also function as normal ATM/Debit cards with the capacity to withdraw cash worldwide and also make retail point-of-sale (POS) purchases in the U.S. Through its free linked Secondary Card initiative, MyMoneyPlus also allows users to send money internationally without having to go through traditional money transfer services.

Additionally, the MyMoneyPlus system can make automatic payroll deposits to debit cards saving employers substantial amounts compared to traditional check issuing methods. Salaries are deposited directly to the employee’s card providing the ability to withdraw needed cash immediately at any ATM or POS device.

“As a lifestyle and money saving tool for the wage earners in the U.S who do not have bank accounts, MyMoneyPlus helps save them considerable amounts on check cashing fees,” Park said.

“We are pleased to offer these financial services to the unbanked consumers in our core markets,” said (Paul) Seon-Hong Kim, president and chief executive officer of Center Financial.  “Center Bank prides itself on providing value-added banking products and services, and we look forward to working closely with MyMoneyPlus to more broadly serve the financial needs to our communities.”  

About MyMoneyPlus Card Corporation

MyMoneyPlus Card Corporation is a wholly owned subsidiary of CDSNet, Inc. The CDSNet’s family of companies delivers transaction processing, customer service, project management and IT consulting. The company was established in 1979 and has been deeply involved in providing services to the disabled, welfare dependant, immigrant and transit dependant communities. The Company’s focus on banking services and service to community gave rise to the effort to design and implement a pre-paid payment platform that responds to the needs of a diverse community and can become a flexible and valuable tool for the public. The MyMoneyPlus program is the result of over ten years of research and development effort, an effort that has resulted in the creation of the most flexible, lowest cost and easy to use product of its type. For information go to www.mymoneyplus.com or call (800) 964-1114.

About Center Financial Corporation

Center Financial Corporation is the financial holding company of Center Bank, a community bank offering a full range of financial services for multi-ethnic and small business customers. Founded in 1986 and specializing in commercial and SBA loans and trade finance products, Center Bank has grown to be one of the nation's largest financial institutions focusing on the Korean-American community, with total assets of $1.3 billion at September 30, 2004. Headquartered in Los Angeles, Center Bank operates 24 branch and loan production offices across the nation, of which 15 full-service branches are located throughout Southern California and in Chicago, plus nine loan production offices in Phoenix, Seattle, Denver, Washington D.C., Las Vegas, Atlanta, Honolulu, Houston and Dallas. Center Bank is a California state-chartered and FDIC-insured financial institution. For additional information on Center Bank, visit the company's Web site at www.centerbank.com.

MEDIA CONTACT: MyMoneyPlus Card Corporation

Juan-Carlos Duran, Pepe & Elmer Media, (323) 960-5520 jcduran@pepeandelmer.com

MEDIA CONTACT: Center Financial Corporation
James Ryu (213)-251-2206

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